The Belgian interactive marketing and data collection platform Qualifio raises 3 million euro in Series A funding round. Investors are Ghent-based Volta Ventures, one of the most active VC funds in Belgium, and SRIW (Société Régionale d’Investissement de Wallonie), the investment arm of the Walloon Region in Belgium.
Qualifio launched in 2011 a SaaS platform to engage audiences and collect data, through the easy creation and multichannel publication of 40+ campaigns like quizzes, competitions, forms, video galleries, animated games, etc. Qualifio is used by more than 400 leading brands and media across Europe, including Kinepolis, FC Barcelona, Carrefour, L’Oréal, Decathlon, VRT and TF1. It is one of the fastest-growing startups in Belgium.
Olivier Simonis and Serge Rappaille, co-founders of Qualifio and respectively CEO and CTO, explain: “Qualifio has been self-financed so far, but we felt the moment was right to accelerate our growth by giving the company more financial power. The market is very dynamic all across Europe and demand is very strong for smart data collection and segmentation solutions, especially in the GDPR context. We found in Volta Ventures and SRIW the perfect partners to accompany our growth in the coming years.”
The investment will be used to continue building the Qualifo platform as the reference platform for audience engagement and data collection and geographically expand the activities of Qualifio to Germany and Scandinavia (Qualifio currently has offices in Louvain-la-Neuve, Paris, Amsterdam and Madrid).
“We were impressed by the breadth and depth of Qualifio’s product offering, enabling non-technical people to engage with customers and prospects and by the positive feedback we got from many customers”, explains Frank Maene, Managing Partner of Volta Ventures. We look forward to working with the Qualifio team and accelerating the international expansion of the company.”
Damien Lourtie, Investment Manager SRIW: “This investment is exactly in line with the digital strategy of the Walloon Region to help companies to become global champions in their sector. This round of financing will help Qualifio to be stronger and bigger.”