“Lean Landing” by Væksthus Sjælland – Denmark
The main objective behind this initiative is for small businesses to be able to test whether their products or services can be sold in foreign markets. The project is unique for several reasons, including its design being inspired by the ‘lean start-up’ model. The main aspects taken from this ‘lean model’ are the ‘trial and error’ nature of entrepreneurship, which has been applied to Lean Landing and allows entrepreneurs to learn from experience, and if necessary failure, and to do so quickly. Other unique factors of Lean Landing are its focus points. In comparison to similar schemes, Lean Landing does not have a specific focus on export, but rather on partner-based internationalisation via knowledge collaboration. The project also focuses on micro SMEs and early internationalisation, as opposed to similar projects which tend to focus only on middle-sized SMEs. So far, of 190 SMEs involved, 80 have successfully been abroad with the Lean Landing project. |
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